Hanson Inc.

With nearly 1 out of every 7 people—or 15% of the world’s population—having some type of disability, it's vital to create a user experience where everyone can successfully interact with your website. Failing to invest in website accessibility impacts both customer satisfaction and employee recruiting. If you feel overwhelmed at the prospect, remember that small steps—like adding closed captioning—can start to make a meaningful difference now while you prepare for your next big redesign. Start small and acknowledge you're working on it. And reach out to us if you're looking for some good resources.

We appreciate your partnership, Ryan Lynch. Making our building products & home improvement partners shine!

Today is doubly special. It not only marks our official acquisition of employee experience agency Sanger & Eby (see previous post!), but also 30 years since now-President Jenny Samson Jacob joined Hanson. Please join us in celebrating this anniversary with her! 👏 👏 👏

Some milestones deserve fanfare, and this is certainly one of them: As of April 1, Hanson Inc. will acquire Sanger & Eby, an employee experience agency based in Cincinnati, Ohio. Sanger & Eby brings over 30 years of helping companies shape standout employee experiences to ensure their people are engaged, connected, and valued. If you know Hanson well, it’s probably already obvious why this is a good match. When we asked Hanson President Jenny Jacob for her take, she referenced how both agencies are built around making meaningful connections. “[Sanger & Eby’s] focus on internal communications deepens our existing expertise and supports our long-standing purpose of helping clients create meaningful experiences with all of their audiences,” she said. For more about this exciting news, visit www.hansoninc.com.

Last week had local chapters of the American Advertising Federation celebrating awards season. We're excited to congratulate two of our client partners on being recognized here at the NW Ohio chapter. Shout out to American Woodmark for taking home a silver for their Shenandoah brand social content, and to LF Studios / LifeFormations for winning a bronze for their website!

Inspiring week at The International Builders’ Show and The Kitchen and Bath Industry Show! It was great to see clients in person, learn what’s trending and expand my knowledge of building products! Thanks for investing in my growth Hanson Inc. #ibs2024 #kbis2024

AI is everywhere, and it’s polarizing. Google VP Jason Spero recently said, “AI makes things seem both less certain and more possible,” or as a Rolling Stone headline put it a few months ago: “AI Could Reincarnate Your Dead Grandparents—Or Wipe Out Your Kids.” Innovation or doomsday, the AI revolution is here! But just because it’s the shiniest addition to the toolbox doesn’t mean it’s the right one for you right now. The first question for marketing, sales, and operations leaders is still: What problem do I need to solve? And then: What’s the best tool for solving it? AI has ROI when it solves real problems that can’t be solved more effectively through other means. So if you’re already feeling left behind, consider this a gentle reminder that AI, like all potential solutions, is an answer to a question. Start with your why, and your experience with AI is a lot more likely to avoid doom and land squarely on the innovation side of the equation.

It's always a great day to welcome a new Hansonite! We're looking forward to collaborative, creative growth with Justin Weese, Associate Creative Director. Welcome aboard!

Excited for our partners. Grateful for our partnership. Congrats to the talented and dedicated teams at Worthington Enterprises and Worthington Steel!

Today, as part of our 2024 planning, our social team had a great conversation about how Instagram has evolved over the last 2 years. How it's a lot more text-heavy than ever before. How the Collaborate feature is great for expanding an audience. How reels are so much more shareable than other content types. (Resident dad joker Charles Ryder's advice to the team: "Keep it reel." 😜 ) The conversation spurred lots of ideas for fresh content. We'd love to hear from other content teams: what are you excited to explore more in the new year? Share your ideas—or ask our team for tips!—in the comments.